FENTY X PUMA

DIRECTOR OF DESIGN

With a style-first mentality led by global icon Rihanna, the FENTY x PUMA 2025 Stitch Collection redefines sport-inspired fashion for all. Rooted in the classic design of PUMA’s archive Avanti LSX low profile soccer shoe from 2001, this collection bursts with bold, bright hues inspired by Rihanna’s homeland of Barbados. Intricate “pop stitches” reflect the handcrafted artistry of Caribbean culture, adding rich texture and depth. Designed to be worn by everybody, this collection blends vintage sport aesthetics with modern edge—celebrating heritage, inclusivity, and Rihanna’s fearless influence on global style.

Pop

stitch

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Pop • stitch • Play •

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