“beauty is in the eye of the beholder”
-A$AP ROCKY
We took a toolbox Rocky was carrying around—he called it his dad toolbox, something that made him feel a certain way. With PUMA’s rich history in racing and Rocky’s love for car culture—plus his love for a luxury bag—it only made sense to create the ‘Toolbox Bag’.
DIRECTOR OF DESIGN / 2025
A$AP ROCKY X PUMA
"BEAUTY IS IN THE EYE OF THE BEHOLDER" - A$AP ROCKY
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"BEAUTY IS IN THE EYE OF THE BEHOLDER" - A$AP ROCKY •
