Design & Creative Direction for footwear, apparel and accessories—infusing craft, innovation and bold thinking into every project.

Design & Creative Direction for footwear, apparel and accessories—infusing craft, innovation and bold thinking into every project.

Jessica Lauren Joan McKie is a Design and Creative director based in Los Angeles, known for her fearless approach to footwear, apparel, and accessories. With a deep belief in collaboration, curiosity, and the power of play, her work challenges convention and embraces the unexpected.

Originally from Australia, Jessica’s perspective is shaped by a life lived across continents—drawing inspiration from her journey through New York, Oregon, and now California. This global experience informs a design sensibility that is both thoughtful and ever-evolving.

She works closely with brands to bring bold ideas to life—whether building a full collection from the ground up or crafting a singular product with purpose and impact. Her process is hands-on, detail-obsessed, and always led by creative exploration.

For Jessica, design isn’t just about what you make—it’s about allowing the emotional process to guide you and the risks you’re willing to take along the way.

Photography by Nathan Perkel.