FENTY X PUMA X SMURFS

DIRECTOR OF DESIGN

FENTY x PUMA teams up with The Smurfs for a playful, style-forward collaboration that celebrates Rihanna’s starring role and new song for the upcoming Smurfs movie. Blending nostalgic charm with bold design, the collection brings blue-hued energy and cinematic flair to the streets — a perfect match for a pop culture moment only Rihanna could lead.

FENTY

• PUMA

• SMURFS

• FENTY • PUMA • SMURFS •

Screen Shot 2025-07-16 at 1.00.07 PM.png

Screen Shot 2025-07-16 at 1.00.32 PM.png

Screen Shot 2025-07-16 at 12.59.10 PM.png

Screen Shot 2025-07-16 at 12.55.59 PM.png

Screen Shot 2025-07-16 at 12.56.06 PM.png

Screen Shot 2025-07-16 at 12.58.49 PM.png

Screen Shot 2025-07-16 at 12.59.17 PM.png

Screen Shot 2025-07-16 at 12.58.58 PM.png

Screen Shot 2025-07-16 at 1.00.51 PM.png

Screen Shot 2025-07-16 at 1.01.03 PM.png

Screen Shot 2025-07-16 at 12.55.53 PM.png

Screen Shot 2025-07-16 at 12.55.36 PM.png

Screen Shot 2025-07-16 at 12.55.22 PM.png

Screen Shot 2025-07-16 at 12.54.44 PM.png

Screen Shot 2025-07-16 at 12.54.35 PM.png

Screen Shot 2025-07-16 at 12.47.18 PM.png

Screen Shot 2025-07-16 at 12.54.54 PM.png

Screen Shot 2025-07-16 at 12.46.28 PM.png

Screen Shot 2025-07-16 at 12.46.38 PM.png

Screen Shot 2025-07-16 at 1.01.18 PM.png