DESIGN DIRECTION

CALVIN KLEIN 2025 PRIDE

Calvin Klein’s Pride collection was a refined celebration of freedom—elevating iconic Lounge and Underwear staples with subtle, purposeful infusions of color. The result: a confident, modern take on boldness that stays true to Calvin Klein’s unmistakable minimalism. Featuring the magnetic Cooper Koch, the campaign radiates authenticity and impact. With a design approach rooted in clarity and intention, the collection delivers not just statement pieces—but lasting wearability and timeless longevity.

This is love

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This is love

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This is love

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This is love • This is love • This is love •

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