DESIGN DIRECTION

CALVIN KLEIN 2025 PRIDE

Calvin Klein’s Pride collection was a refined celebration of freedom—elevating iconic Lounge and Underwear staples with subtle, purposeful infusions of color. The result: a confident, modern take on boldness that stays true to Calvin Klein’s unmistakable minimalism. Featuring the magnetic Cooper Koch, the campaign radiates authenticity and impact. With a design approach rooted in clarity and intention, the collection delivers not just statement pieces—but lasting wearability and timeless longevity.

This is love

This is love

This is love

This is love • This is love • This is love •

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